City Rooms

City Rooms are London’s No 1 room provider and HMO specialist and have been in business since 2009. They wanted me to create a brochure targeting landlords and property investors to use City Rooms to manage their properties. However, then the conversation turned to brand, and it became apparent that City Rooms also needed to refresh their brand. The new brand needed to reflect the young, vibrant culture of the business and be attractive to tenants and landlords. So I created a distinctive logo and a striking brand identity using strong imagery with powerful messages that catered for both the trendy young tenants and the more business-like landlords. I rolled out the new brand across a new WordPress website, social media, emails, stationery, literature, and exhibition stands.