Illchester Cheese Packaging Design
Illchester Cheese wanted a packaging refresh, their old packaging was very traditional and they wanted to lift the perceived quality of the product. The following 10 packs in the range were photographed and I art directed and retouched. The art work was created and then printers proofs were produced, at this stage the job was pulled. I like the simplicity, freshness and colouring of the final designs, the grey indicates a matt Pantone silver. Still one of my favourite design jobs despite it not being printed.