Goodshot Drinks

Goodshot are a range of hangover helper drinks, one to be taken before drinking, one straight after and one the next morning. The client had a target market aged between 20-40 in mind and wanted a fresh approach. I initially produced mood boards and then applied the mood boards to rough pack designs (shown here). The final pack design was totally dictated by the client and hence isn’t shown here. I also wrote the copylines that appear on the packs.