Why Spend Money On Your Logo?

A Handy Guide to Commissioning A Logo Design For Your Business

The most critical decision a business owner can make is commissioning a logo design to represent their company. The second is hiring an experienced designer or design agency to carry out this endeavour.

There are many elements to take into account when designing a logo. This article will help you understand the basic steps, the design process and some of the most important considerations when commissioning the design of your logo.

There’s no doubt that a well-designed logo can make all the difference when it comes to attracting new customers and building your brand. That’s why it’s so crucial to invest your time and money in a good logo design from the start – not only will it help you stand out from your competitors, but it can also save you money in the long run. The more considered the logo, the longer it’ll last you. Why not get it right the first time?

What Will A Decent Logo Design Do For Your Business?

1. A well-designed logo will help you stand out from the crowd. When done correctly, a logo will represent a company’s values or personality, giving it a unique look and feel that customers can immediately identify and connect with.
2. A well designed logo will help you attract new customers. Studies have shown that customers judge a business by its logo, so your logo must convey your business’ key values and point of difference instantly.
3. A well-executed and considered logo design will last longer and look better over time. It will also evolve and grow with your business as it expands and grows.
4. A logo is an anchor that your brand identity will stem from. So it’s best to start with the best you can afford.

Remember, a high-quality logo design will pay for itself in no time by attracting new customers that will increase your revenue.

A logo doesn’t sell (directly), it identifies.

Paul Rand

A Handy Checklist Of Features Your Logo Should Have

Your logo is the first thing that people see and it can make or break their opinion of your business.

It should be simple and memorable. It should work across all media and still be recognizable. Choosing a logo from several that have been designed for you won’t be easy. But if you keep in mind the following four tips, you can’t go far wrong:

• Is it appropriate? Does it communicate what you do? Is it in keeping with your industry?
• Is it distinctive? Will it stand out from your competition?
• Is it memorable? Will customers instantly recognise it as your business?
• Is it simple? Will it work at very small sizes as an icon?

How Do I Pick A Creative To Design My Logo?

A meaningful logo design takes time, creativity and a frustrating amount of effort. By meaningful, I mean original, creative, and practical. You should hire a design professional to create it for you.

When picking a brand design agency or a freelance brand designer. Look at the work they have produced for their existing clients. However, as pension companies are fond of saying past performance is no guarantee of future performance. So if possible look at any testimonials they may have. You can also ask if you can phone a past client for a chat about how they found the experience working with the creative you are considering.

Also, see how much experience the agency has and ask who will actually be working on the project. You don’t want to discuss your project with the top designer and then find out the junior is the one working on your logo design. If you like what they’ve designed for their existing clients you should be pleased with what they design for you.

Keep in mind that any logo suggestions have been designed to appeal to your target market and not to you specifically.

Your brand is what other people say about you when you’re not in the room.

Jeff Bezos

Now You Have Your Logo You Need To Consider Your Branding

Your logo is a symbol, a visual shorthand to represent your business to your customers. Branding is everything your business communicates internally and externally. The imagery, the written content, the values you hold, and your conversations and interactions with your customers. Your branding is what your customers believe it to be, not what you say it is.

People like to feel part of a tribe. They want a connection with products and companies that share the same values and opinions as themselves. Consider Apple as an example. Once a customer buys an Apple product and they join their tribe, they are a customer for life. Really effective branding can do this for your business.

It’s worth keeping the rest of your brand story with the company that designed your logo. They should by now understand what you are about, and are best placed to communicate this to your customers. Extending your logo into a customer environment is the next logical step. This will take the form of a website and social media to get your message out to your audience.

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