A Guide To The Logo Design Process
Creating a new logo design is challenging. Research and an in-depth understanding of the company you are designing for are crucial. First, you must understand the company's market position, culture and values. Both from the viewpoint of its customers and
Naming Your Brand Or Business
It is more complicated than ever to create a name that grabs a consumers' attention. Having a catchy name is half the battle. The other half is delivering an outstanding product or service. But that's another article for another day. If
Brands That Inspire, And How To Be One
Where a company starts is only sometimes where it ends up. Before starting Apple, Jobs and Wozniak had a business making a phone phreaking tool called a blue box. So do not get disillusioned if your first business idea is not
Imagine your brand as a person
Brand personality is a company's way of creating a brand persona. Without an expression of brand personality, we are left with type, colours and an icon, rendering a company static, impersonal and boring. As brand guru Marty Neumeier says, a
Why a brand refresh is the smart choice
Rejuvenate don’t start again Once I believed a brand design would last for years (around 10 or so). But now I think times have changed. With the current trend for recycling and not buying new. Why not apply this same thinking to
How To Rethink Your Brand’s Tone Of Voice
The importance of verbal as well as visual in a brand, holistically cannot be underestimated. Every industry has a lot, I mean a lot of competition. Consumers are exposed to hundreds if not thousands of marketing messages a day. So
Why Spend Money On Your Logo?
A Handy Guide to Commissioning A Logo Design For Your Business The most critical decision a business owner can make is commissioning a logo design to represent their company. The second is hiring an experienced designer or design agency to carry
Make Your Brand Design Brave
Why your brand needs to stand out? If we were all made the same, life would be very boring indeed. Picking teams to play sport wouldn’t matter, the outcome would always be a draw. Our friends, clothes, houses, cars, and products