Why Infographics Are Good For Business
Our brains process images much faster than plain text, 60,000 times quicker if you believe the internet. 93% of most human communication is purely visual. The visual is easily and quickly digested and understood. Content containing graphics generates around 94% more
5 Questions You Need To Answer Before Starting Your Small Business
Is now the best time to start a small business venture with the financial challenges that face us all? The UK is one of the best countries to start a new business. In 2022 around 750,000 businesses were launched in the
Your communication has 20 seconds. Entertain me
People are too busy to read your content Iterate constantly to keep your content current and relevant. We are all continually connected to the digital world. Our phones alert us with their dings and rings. They take up parts of our
Tailor Make Your Website To Fit Your Business Strategy
For a website to truly run smoothly, it must be a well-oiled, finely engineered machine. Rather than an off-the-shelf M&S suit, why not make an Armani suit tailor made to perfection? Do your customers deserve anything less? If they feel
Anatomy Of A Compelling Home Page Design
How To Optimise your Home Page I love it when clients get enthusiastic about a website we're designing and developing for them. But sometimes they can be a little too enthusiastic. This is where some simple guidelines come in handy. They
The Business Benefits Of Excellent Web Design And Web Development
You’ve Got Your Brand Design, What’s Next? What’s next is making sure that the feel of your newly designed brand is translated to the web design you are planning. Ideally, if you’ve used an experienced branding agency they may have the
Turn Your Business Newsletter Into a Powerful Asset…
People Read What Interests Them. Be Engaging. Your business newsletter can be your most powerful asset. Most likely, it is under-utilized as a selling and communication tool at the moment. Your readers have signed up for it and they are a
When the world zigs … zag
Finding Your difference This is a headline from the Zag poster that Levis jeans ran in 1982 to launch their (at the time very unique) black denim jeans. The headline was written by Barbara Noakes who was working at the well
How To Rethink Your Brand’s Tone Of Voice
The importance of verbal as well as visual in a brand, holistically cannot be underestimated. Every industry has a lot, I mean a lot of competition. Consumers are exposed to hundreds if not thousands of marketing messages a day. So