Why Infographics Are Good For Business
Our brains process images much faster than plain text, 60,000 times quicker if you believe the internet. 93% of most human communication is purely visual. The visual is easily and quickly digested and understood. Content containing graphics generates around 94% more
Imagine your brand as a person
Brand personality is a company's way of creating a brand persona. Without an expression of brand personality, we are left with type, colours and an icon, rendering a company static, impersonal and boring. As brand guru Marty Neumeier says, a
Your communication has 20 seconds. Entertain me
People are too busy to read your content Iterate constantly to keep your content current and relevant. We are all continually connected to the digital world. Our phones alert us with their dings and rings. They take up parts of our
When the world zigs … zag
Finding Your difference This is a headline from the Zag poster that Levis jeans ran in 1982 to launch their (at the time very unique) black denim jeans. The headline was written by Barbara Noakes who was working at the well
7 Steps To Create Ideas
An Idea Engine To Use Time And Time Again The following is a process I have used every day of my career as a designer. I have road-tested it over many, many years. Unfortunately creativity is very challenging to quantify. But I’ll