Turn Your Business Newsletter Into a Powerful Asset…
People Read What Interests Them. Be Engaging. Your business newsletter can be your most powerful asset. Most likely, it is under-utilized as a selling and communication tool at the moment. Your readers have signed up for it and they are a captured audience. But only if you don’t abuse their trust. Your Business Newsletter Shouldn’t Sell
Why a brand refresh is the smart choice
Rejuvenate don’t start again Once I believed a brand design would last for years (around 10 or so). But now I think times have changed. With the current trend for recycling and not buying new. Why not apply this same thinking to your brand and do a brand refresh. Life moves fast and people seem to crave
When the world zigs … zag
Finding Your difference This is a headline from the Zag poster that Levis jeans ran in 1982 to launch their (at the time very unique) black denim jeans. The headline was written by Barbara Noakes who was working at the well known advertising agency Bartle Bogle Hegarty (BBH). The Zag concept is a great articulation
How To Rethink Your Brand’s Tone Of Voice
The importance of verbal as well as visual in a brand, holistically cannot be underestimated. Every industry has a lot, I mean a lot of competition. Consumers are exposed to hundreds if not thousands of marketing messages a day. So where do you start when redefining your brand’s tone of voice? Where does your brand live? I’m