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A Handy Guide to Commissioning A Logo Design For Your Business The most critical decision a business owner can make is commissioning a logo design to represent their company. The second is hiring an experienced designer or design agency to carry out this endeavour. There are many elements to take into account when designing a logo.

An Idea Engine To Use Time And Time Again The following is a process I have used every day of my career as a designer. I have road-tested it over many, many years. Unfortunately creativity is very challenging to quantify. But I’ll give it a go. Here goes, wish me luck. STEP 1: Specific Knowledge Nothing comes from

Why your brand needs to stand out? If we were all made the same, life would be very boring indeed. Picking teams to play sport wouldn’t matter, the outcome would always be a draw. Our friends, clothes, houses, cars, and products would all be the same. Blending in and going with the market may seem

Make your service or product excellent or social media will make sure you answer for it Before the internet, a local shop took an interest in its customers. The shop keeper knew all of their customers by name. That shop keeper was acutely aware of the need to treat each customer fairly and cheerfully. Even