A Guide To The Logo Design Process
Creating a new logo design is challenging. Research and an in-depth understanding of the company you are designing for are crucial. First, you must understand the company's market position, culture and values. Both from the viewpoint of its customers and
Naming Your Brand Or Business
It is more complicated than ever to create a name that grabs a consumers' attention. Having a catchy name is half the battle. The other half is delivering an outstanding product or service. But that's another article for another day. If
Why Infographics Are Good For Business
Our brains process images much faster than plain text, 60,000 times quicker if you believe the internet. 93% of most human communication is purely visual. The visual is easily and quickly digested and understood. Content containing graphics generates around 94% more
Brands That Inspire, And How To Be One
Where a company starts is only sometimes where it ends up. Before starting Apple, Jobs and Wozniak had a business making a phone phreaking tool called a blue box. So do not get disillusioned if your first business idea is not
5 Questions You Need To Answer Before Starting Your Small Business
Is now the best time to start a small business venture with the financial challenges that face us all? The UK is one of the best countries to start a new business. In 2022 around 750,000 businesses were launched in the
Imagine your brand as a person
Brand personality is a company's way of creating a brand persona. Without an expression of brand personality, we are left with type, colours and an icon, rendering a company static, impersonal and boring. As brand guru Marty Neumeier says, a
Your communication has 20 seconds. Entertain me
People are too busy to read your content Iterate constantly to keep your content current and relevant. We are all continually connected to the digital world. Our phones alert us with their dings and rings. They take up parts of our
The 6 Benefits Of Good Packaging Design
Many manufacturers think that their product and its performance are the most critical aspects of their brand. They don’t appreciate that a compelling packaging design can also play a vital role in their sales. It’s simple: humans are far more
Tailor Make Your Website To Fit Your Business Strategy
For a website to truly run smoothly, it must be a well-oiled, finely engineered machine. Rather than an off-the-shelf M&S suit, why not make an Armani suit tailor made to perfection? Do your customers deserve anything less? If they feel
Tips For A Business Start-Up Working With A Brand Design Agency
What Should I Do Before Approaching A Brand Design Agency? As a business start-up, you will have your business plan nailed down. But make sure you have also carried out some visual research of all your competitors' and websites. If all
Anatomy Of A Compelling Home Page Design
How To Optimise your Home Page I love it when clients get enthusiastic about a website we're designing and developing for them. But sometimes they can be a little too enthusiastic. This is where some simple guidelines come in handy. They
The Business Benefits Of Excellent Web Design And Web Development
You’ve Got Your Brand Design, What’s Next? What’s next is making sure that the feel of your newly designed brand is translated to the web design you are planning. Ideally, if you’ve used an experienced branding agency they may have the
Turn Your Business Newsletter Into a Powerful Asset…
People Read What Interests Them. Be Engaging. Your business newsletter can be your most powerful asset. Most likely, it is under-utilized as a selling and communication tool at the moment. Your readers have signed up for it and they are a
Why a brand refresh is the smart choice
Rejuvenate don’t start again Once I believed a brand design would last for years (around 10 or so). But now I think times have changed. With the current trend for recycling and not buying new. Why not apply this same thinking to
When the world zigs … zag
Finding Your difference This is a headline from the Zag poster that Levis jeans ran in 1982 to launch their (at the time very unique) black denim jeans. The headline was written by Barbara Noakes who was working at the well
How To Rethink Your Brand’s Tone Of Voice
The importance of verbal as well as visual in a brand, holistically cannot be underestimated. Every industry has a lot, I mean a lot of competition. Consumers are exposed to hundreds if not thousands of marketing messages a day. So
Why Spend Money On Your Logo?
A Handy Guide to Commissioning A Logo Design For Your Business The most critical decision a business owner can make is commissioning a logo design to represent their company. The second is hiring an experienced designer or design agency to carry
7 Steps To Create Ideas
An Idea Engine To Use Time And Time Again The following is a process I have used every day of my career as a designer. I have road-tested it over many, many years. Unfortunately creativity is very challenging to quantify. But I’ll
Make Your Brand Design Brave
Why your brand needs to stand out? If we were all made the same, life would be very boring indeed. Picking teams to play sport wouldn’t matter, the outcome would always be a draw. Our friends, clothes, houses, cars, and products
Make Your Web Business Friendly & Helpful
Make your service or product excellent or social media will make sure you answer for it Before the internet, a local shop took an interest in its customers. The shop keeper knew all of their customers by name. That shop keeper