A Guide To The Logo Design Process
Creating a new logo design is challenging. Research and an in-depth understanding of the company you are designing for are crucial. First, you must understand the company's market position, culture and values. Both from the viewpoint of its customers and employees. This information is then filtered and distilled to produce the final logo. Breaking down
Naming Your Brand Or Business
It is more complicated than ever to create a name that grabs a consumers' attention. Having a catchy name is half the battle. The other half is delivering an outstanding product or service. But that's another article for another day. If you think creating a great name is a lofty goal beyond the reach of
Why Infographics Are Good For Business
Our brains process images much faster than plain text, 60,000 times quicker if you believe the internet. 93% of most human communication is purely visual. The visual is easily and quickly digested and understood. Content containing graphics generates around 94% more views than content without graphics. So the statistical argument for infographics is compelling. So
Brands That Inspire, And How To Be One
Where a company starts is only sometimes where it ends up. Before starting Apple, Jobs and Wozniak had a business making a phone phreaking tool called a blue box. So do not get disillusioned if your first business idea is not a keeper. Top brands that inspire that we all know and love take time to