5 Questions You Need To Answer Before Starting Your Small Business
Is now the best time to start a small business venture with the financial challenges that face us all? The UK is one of the best countries to start a new business. In 2022 around 750,000 businesses were launched in the UK. The average five-year survival rate for a new business is 42%. The business
Imagine your brand as a person
Brand personality is a company's way of creating a brand persona. Without an expression of brand personality, we are left with type, colours and an icon, rendering a company static, impersonal and boring. As brand guru Marty Neumeier says, a brand lives in the minds of your customers. It's what they think you are.
Your communication has 20 seconds. Entertain me
People are too busy to read your content Iterate constantly to keep your content current and relevant. We are all continually connected to the digital world. Our phones alert us with their dings and rings. They take up parts of our day and we don’t even realise how much time we lose responding to these
The 6 Benefits Of Good Packaging Design
Many manufacturers think that their product and its performance are the most critical aspects of their brand. They don’t appreciate that a compelling packaging design can also play a vital role in their sales. It’s simple: humans are far more attracted to beauty than functionality. If your brand can speak to them with a